Advertising executive Alex Osborn first coined the term in 1941 when he found that traditional business meetings weren’t the ideal setting to share new ideas. Build many ideas in a short amount of time.īrainstorming didn’t just happen overnight.Understanding how to brainstorm makes it easy to: While brainstorming is normally used in groups, it is also a great tool for individuals to use when working on personal goals and projects, such as deciding what to write about or your next craft project.
Typically individuals or teams will conduct a brainstorm at the beginning of projects as a way to find innovative solutions to current problems, but you can incorporate this technique whenever the need for new ideas arises. It’s a technique used for idea generation and to spark creativity. Just as the name suggests, brainstorming is using one’s brain to storm a problem with a horde of creative solutions. Follow these four steps to know how to brainstorm ideas like a pro. Integrating brainstorming as a part of your problem-solving process promotes collaboration and innovative thinking, and it can bring the best ideas forth. What you need is a strategy to help get those creative juices flowing. As soon as you begin thinking of ideas, your mind goes blank. It could be something as simple as deciding on the theme for a company party or determining strategies to achieve your goals for this quarter. Just think of a time when you, or a team you were on, needed to solve a particular problem. It’s often said that inspiration strikes when you least expect it, but that’s a rather inefficient way to drive innovation and creativity.
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